Reading the Nutrition Facts Label

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NuStart Block · NUTRITION

Reading the Nutrition Facts Label

Make the label work for you.

About 7 minutes

Up Front: The front of the package sells; the Nutrition Facts label tells. Start with the serving size and the label does the rest.

Why It Matters

Food packaging is designed to sell, but the Nutrition Facts label on the back is where the real information lives. Learning to read it puts you in charge, so you can pick foods that match what you actually want more or less of. The nice part is that many whole foods, like fresh produce, barely need a label at all. For everything that comes in a package, a quick glance at a few key spots tells you most of what you need to know.

What to Know

Start with the serving size

Everything on the label, from calories to grams of sugar, is based on one serving. That is your reference point. It is worth a look, because a package can hold more than one serving, and the numbers you see may be for a smaller amount than you would actually eat. Serving size is a general measurement, not a rule about how much you should have.

Scan the numbers that matter to you

  • Calories: a quick sense of the energy in one serving.
  • % Daily Value: shows whether a serving is low or high in a nutrient. About 5% is low, about 20% is high.
  • Fiber and protein: nutrients many people like to get more of, since they help you feel full.
  • Added sugars: listed on their own line, so you can see sugar added during processing apart from sugar that is there naturally.

Read the ingredient list

Ingredients are listed in order of amount, so the first few make up most of the food. For more nourishing picks, recognizable whole foods near the top are a good sign. For less-processed picks, look for a short list of items you can actually pronounce.

Compare, do not memorize. You do not need to track every gram. Use the label to compare two similar products on the shelf and choose the one that fits what you are going for that day. That single habit does a lot.

Try This

Next time you shop, pull one packaged food you buy often and give its label a slow read. Notice the serving size first, then let your eyes travel to the numbers and ingredients that matter to you.

Your One Small Step

Read the full label on one packaged food you buy regularly, starting with the serving size.

Take a moment

  • What surprised you when you checked the serving size against how much you usually eat?
  • Which one or two nutrients do you most want to keep an eye on, and why?
The Bottom Line: Skip the front-of-package promises: serving size first, then the few numbers you care about, then the ingredient list. That quick scan puts you in charge.

When you’ve read it through, check it off — a few quick questions on the next page help it stick.

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A NuStart Block — a self-guided healthy-living lesson you can do on your own. Pick up another whenever you’re ready.