Our People

The people behind NuStart: a physician, a coach, a dietitian, and the team that keeps it running.

Dr. Jamie Lindsay | President and Co-Founder

Dr. Jamie Lindsay

During her residency training, Dr. Jamie Lindsay began seeing that most of the diseases she treated were preventable. While practicing medicine after her residency, she discovered that physicians often do not have the time, training, or tools to help their patients learn and implement healthy habits in the areas of nutrition, sleep, exercise, and stress management. She came to see the value in having personal coaches walk alongside individuals who are hungry for a better quality of life and are ready to make incremental changes in the way they think, act, and communicate about their health and well-being.

In 2012, she founded NuStart with one simple goal – to develop standardized personal coaching programs and tools that provide real-world solutions for healthy living. Dr. Lindsay has come to realize that as human beings, we share similar challenges, frustrations, and aspirations when it comes to personal health and well-being. Her programs focus on basic principles that, once mastered, can make a significant difference in people’s health and quality of life.

After successfully implementing a healthy living program for individuals, it was a natural transition to begin working with organizations to help them learn how to renovate the workplace environment, revise policies, and reallocate resources to better support their employees’ desire to make healthy choices. In 2015, NuStart collaborated with RE Sutton and Associates, Tippecanoe School Corporation, and a group of professionals (business, healthcare, insurance, and schools) to launch INtegrate, a statewide school wellness initiative that integrates components of healthy living throughout school districts.

Dr. Jamie Lindsay is a mother of four, physician, entrepreneur, writer, lecturer, and is deeply passionate about helping people develop lifestyle strategies and learn life skills for healthy living. She is board certified in Family Medicine and is a certified diplomate in Obesity Medicine. She attended the Texas College of Osteopathic Medicine in Fort Worth, Texas, and trained as a resident physician at Methodist Charlton Medical Center in Dallas, Texas.

Bryce Lindsay | CEO and Co-Founder

Bryce Lindsay

Bryce is a graduate of the United States Military Academy (West Point, NY) and was a Field Artillery Officer in the Army. After his service in the Army, Bryce worked in sales, project management, sales management, and was a chief operating officer. In 2012, he co-founded NuStart with his wife, Dr. Jamie Lindsay. He applies his leadership and management experience to guide the NuStart team in their effort to support people’s desire to feel happier and get healthier. His experience in organizational leadership and cultural development contributes significantly to NuStart’s approach to its corporate and school wellness services.

Bryce is a devoted husband and father of four. He enjoys spending time with his family, cooking, and watching classic movies.

Erica Cordes | Coach

Erica Cordes

Erica Cordes earned her degree in Social Work from the University of Wisconsin and has dedicated her career to serving and supporting others with compassion and encouragement.

She believes every wellness journey is unique, and she enjoys encouraging members as they build healthy habits that support long-term success. Her favorite part of working with NuStart is walking alongside members as they pursue their health and wellness goals, celebrating each milestone along the way.

Alongside her husband, Erica operates a produce and grain farm, where they enjoy connecting with their community through agriculture. When she’s not coaching or on the farm, she loves attending her children’s activities, spending time with family, and embracing the joys of country life.

Olivia Steenbergh | Operations

Olivia Steenbergh

Olivia Steenbergh graduated from Purdue University in 2024 from the Daniels School of Business. She is eager to apply her extensive knowledge to elevate NuStart. Having observed the evolution of NuStart since its inception in 2012, Olivia is not only well-versed in its history but also deeply committed to steering the organization toward greater success.

What sets Olivia apart is her enthusiasm to inspire positive transformation for individuals and corporations to lead a healthier lifestyle. She is excited to use her blend of knowledge and passion to better NuStart’s services.

Heather Harnish | Consultant

Heather Harnish

Heather Harnish has been interested in health and wellness since her years as an athlete and volleyball coach. She graduated from Huntington University in May 2015 with degrees in Sport and Exercise Studies and Psychology and joined the NuStart team in 2016.

As an experienced NuStart coach and project manager, she provides a wealth of know-how when it comes to behavioral modification and cultural development. Heather’s favorite thing about being involved with NuStart is seeing both individuals and organizations grow to become happier and healthier. Heather is Precision Nutrition Level 1 Certified. In her free time, Heather enjoys spending time with her growing family, watching documentaries, and crafting.

Bekah Finch, RD, CD | Consultant

Bekah Finch

Bekah Finch has had a long-standing fascination with the relationship between food and well-being. This led her to earn both her bachelor’s and master’s degrees in dietetics and nutrition from Ball State University before becoming a Registered Dietitian Nutritionist and Licensed Dietitian.

She has extensive education and training in nutrition and a strong understanding of the effects of food on the human body. Her previous experience working in a hospital has taught her the importance of ongoing lifestyle behaviors for improving quality of life.

Alongside her husband, she also leads the teen youth group at First Baptist Church of Warsaw. In her free time, Bekah loves being with her family and spending time outdoors.