INtegrate Champion Lessons — Works Cited & Sources
Champion Lessons

Works Cited & Sources

Every citation across all 18 Champion Lessons, in one place · 2026–2027

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The INtegrate Champion Lessons are original content written by NuStart Health for Tippecanoe (TSC) and Lafayette (LSC) School Corporations. Most of what each lesson teaches — how the program works, the Champion role, the scorecard, the Building Resource Inventory, and local supports — is drawn from NuStart/INtegrate program materials rather than outside publications, so those lessons carry no external citations. Where a lesson draws on an established idea from outside the program, that source is credited below. This is the single master reference for the whole set of Champion Lessons.

Sources by Champion Lesson

Champion Lesson Draws on (external sources)
1–12 core
(except as noted)		 Original NuStart / INtegrate program content — no external sources.
9 — The Power of Story Miller, Building a StoryBrand (guide-not-hero frame); Olson & Howell, the ABT narrative (And, But, Therefore); The Behavioural Insights Team, EAST (Easy, Attractive, Social, Timely).
10 — Make the Healthy Choice the Easier Choice Thaler & Sunstein, Nudge — choice architecture.
X5 — Going Deeper With Story Duarte, Resonate — the sparkline (“what is” / “what could be”); Heath & Heath, Made to Stick — the SUCCESs traits; Zak — the neuroscience of story.
X6 — Share It on Social Per-platform guidance: Social Media Examiner, Buffer, Hootsuite, Sprout Social. Search-first (“social SEO”) guidance: Instagram (Adam Mosseri) and Sprout Social. Audience sizes (share of U.S. adults): Pew Research Center. Give-value principle: Vaynerchuk. Nonprofit storytelling: Campbell. Facebook: Smith.
Program philosophy (all lessons) Thaler & Sunstein, Nudge — the choice-architecture idea behind the INtegrate approach.

Works cited

  • The Behavioural Insights Team. EAST: Four Simple Ways to Apply Behavioural Insights. London: The Behavioural Insights Team, 2014.
  • Duarte, Nancy. Resonate: Present Visual Stories that Transform Audiences. Hoboken, NJ: Wiley, 2010.
  • Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.
  • Howell, Park. Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand. Phoenix: Park & Co., 2020.
  • Miller, Donald. Building a StoryBrand: Clarify Your Message So Customers Will Listen. New York: HarperCollins Leadership, 2017.
  • Olson, Randy. Houston, We Have a Narrative: Why Science Needs Story. Chicago: University of Chicago Press, 2015. (Origin of the And, But, Therefore — ABT — narrative structure.)
  • Olson, Randy, Park Howell, and Mike Strauss. The Narrative Gym for Business: Introduction to the ABT Framework for Persuasive Communication. 2021.
  • Thaler, Richard H., and Cass R. Sunstein. Nudge: Improving Decisions About Health, Wealth, and Happiness. New Haven: Yale University Press, 2008.
  • Zak, Paul J. “Why Your Brain Loves Good Storytelling.” Harvard Business Review, October 28, 2014.

Social media sourcesChampion Lesson X6

  • Buffer. Social media marketing resources and best-practice guides. buffer.com/resources. Accessed 2026.
  • Campbell, Julia. Storytelling in the Digital Age: A Guide for Nonprofits. Bold & Bright Media, 2017.
  • Hootsuite. Platform best-practice guides and the annual Social Trends report. hootsuite.com. Accessed 2026.
  • Mosseri, Adam (Head of Instagram). Public guidance that hashtags do not necessarily increase a post’s reach. instagram.com, 2024–2025.
  • Pew Research Center. “Social Media Fact Sheet.” Washington, DC: Pew Research Center, 2025. (Share of U.S. adults using each platform.)
  • Smith, Mari. The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web. Hoboken, NJ: Wiley, 2011.
  • Stelzner, Michael, and Social Media Examiner. Social Media Marketing Industry Report (annual). socialmediaexaminer.com. Accessed 2026.
  • Sprout Social. The Sprout Social Index and platform best-practice guides. sproutsocial.com. Accessed 2026.
  • Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. New York: HarperBusiness, 2013.

Further reading on storytelling and communicationRecommended for Champions who want to go deeper; not required

  • Hall, Kindra. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. New York: HarperCollins Leadership, 2019.

Notes

On the AIDA framework. Earlier drafts of Champion Lesson 9 taught the classic AIDA funnel (Attention, Interest, Desire, Action), attributed to Elias St. Elmo Lewis, c. 1900. Lesson 9 now teaches a story-first approach, which fits colleague-to-colleague, behavior-change communication better. AIDA is noted here for reference only.
On hashtags (Champion Lesson X6). Hashtags have been demoted as a discovery tool: Instagram’s head, Adam Mosseri, has said they do not necessarily increase reach, and LinkedIn removed hashtag following and search in 2024. Lesson X6 therefore teaches “social SEO” — keyword-rich, natural-language captions — as the primary way to be found, while keeping the branded program hashtag as a campaign label that gathers all posts.

Maintained by NuStart Health · INtegrate Champion Training 2026–2027